Nexford University's Bachelor of Business Administration equips learners with core business knowledge and practical, career-relevant skills across management, finance, marketing, and analytics. The program combines a general education foundation with degree core coursework, electives, and an optional specialization path, culminating in a capstone project.

General Education Requirements

3 credits each

1. COM1200 Professional Communication
2. CUL2200 Intercultural Communication
3. CUL1100 American Institutions and Culture
4. CUL2300 Cultural Aesthetic Understanding
5. STA1300 Statistics
6. QRS2150 Introduction to Spreadsheets and Modeling
7. PBS2250 Problem Solving and Critical Thinking
8. SCI1150 Science of Happiness
9. ENV2150 Environmental Science
10. NWL2100 Nutrition and Wellness

General Education Courses Total: 30 credits

Degree Core Requirements

1. BUS1100 Roadmap to Success
2. BUS2125 The World of Business
3. MKT2100 Marketing Fundamentals
4. BUS2150 Introduction to Business Law
5. BUS2200 Principles of Management
6. ACC2100 Financial Accounting
7. ACC2200 Managerial Accounting and Cost Analysis
8. BAN2100 Data Analytics
9. AIA2100 Introduction to AI
10. ECO2100 Principles of Macroeconomics
11. ECO2150 Principles of Microeconomics
12. HRM2100 Managing People Resources
13. BUS2250 Business Career Branding for Success
14. BUS4200 Applied Leadership (Prerequisite: BUS2200)
15. BUS2100 International Business and Culture

Degree Core Courses Total: 45 credits

Business Electives

Select 10 courses from the options below.

1. HRM3150 Compensation and Benefits
2. HRM4250 Strategic People Operations
3. MKT2150 Digital Marketing Fundamentals
4. DTF2100 Fundamentals of Digital Transformation
5. MKT2200 Content Marketing and Social Media
6. ACC3250 Auditing and Assurance Services
7. ENT2100 Introduction to Entrepreneurship
8. FIN2100 Fundamentals of Financial Management
9. FIN3150 Corporate Finance and Investment Analysis
10. FIN3200 Corporate Tax Strategies
11. PRO3200 Project Management
12. HRM2200 Staffing and Development
13. BUS2300 Organizational Relationships
14. MKT3251 Marketing Strategy and Planning

Business Elective Courses Total: 30 credits

Specialization Electives

Choose 4 courses from the list below. Courses labeled with a specialization earn credit toward that specialization.

1. MKT3252 Marketing Channels, Tactics, and Management
2. MKT3253 Digital Advertising and Search Engine Optimization
3. MKT4100 Digital Marketing Analytics
4. ENT2150 Product and Marketing Skills for Founders
5. ENT3200 Technical Skills for Non-Technical Founders
6. ENT4250 Founders, Financing, and Legal
7. BAN3200 Machine Learning and Predictive Analytics
8. AIA3200 Foundations of Robotics and IoT
9. AIA3250 Fundamentals of Cybersecurity
10. BAN4150 Data Analysis and Visualization
11. PRD4250 Agile Leadership
12. SCM2100 Introduction to Supply Chain Management

Learners with a Cumulative GPA of 3.2 or higher may take up to 4 graduate-level courses in place of Specialization Electives, which will also earn credit toward a Nexford graduate degree:

1. GBL6850 Art of Communication
2. MKT6080 Marketing Strategy
3. ACC6050 Accounting and Financial Reporting
4. BUS6130 Corporate Sustainability
5. AIA6550 Data Sciences for Decision-Making
6. AIA6650 Robotics and Automation
7. AIA6600 Artificial Intelligence

Specialization Elective Courses Total: 12 credits

Total Courses: 40
Total Credits: 120

Satisfactory Academic Progress

To maintain satisfactory academic progress in this program, learners must meet the following standards:

Maximum Time Frame (MTF): Learners must complete the program within 72 months. Learners who reach MTF without completing the program are subject to dismissal.

SAP is evaluated on both academic performance (GPA) and pace of completion. Learners who fall below these standards may be placed on Academic Warning, followed by Academic Probation, in accordance with the University's SAP policy. Learners on Academic Probation have the right to appeal.

This article reflects the policies in the current catalog. Learners enrolled under a previous catalog version should refer to their applicable catalog or contact Learner Success for clarification.

Learning Path

Accelerated Learning Enrollment: Increasing Your Pace

• You'll begin with one course per term for your first seven courses, to build a manageable study routine.
• After successfully completing your first seven courses, you have the option to accelerate your progress by enrolling in up to two courses per term.
• To be eligible for this pace, you must meet the following criteria:
  • Maintain a Cumulative GPA (CGPA) of 3.0 or higher.
  • Have no outstanding tuition balance.
• The capstone must be taken as a single course in its own term.

To discuss your learning path, schedule an advising session with a Success Advisor using this link or contact us at success@nexford.edu.

Note: Your chosen learning path must allow you to complete your program within the timeframe outlined in your enrollment agreement. If you anticipate any difficulty meeting this deadline, please consult with your Success Advisor to explore alternative options. Failure to complete your program within the agreed-upon timeframe may result in dismissal.

Important Note to Kenyan Learners

To meet the requirements of the Commission on University Education, it is essential to complete your program within a minimum timeframe of one year for the graduate level and three years for the undergraduate level. This duration is specifically aligned with the criteria set by local government units in Kenya for civil service eligibility and some universities for PhD continuing education.