More information about our BBA program

General Education Requirements

3 Credits each

1. COM 1200 Professional Communication
2. CUL 2200 Intercultural Communication 
3. CUL 1100 American Institutions and Culture
4. CUL 2300 Cultural Aesthetic Understanding
5. STA 1300 Statistics
6. QRS2150 Introduction to Spreadsheets and Modeling
7. PBS 2250 Problem Solving and Critical Thinking
8. SCI 1150 Science of Happiness
9. ENV 2150 Environmental Science
10. NWL 2100 Nutrition and Wellness

General Education Courses Total: 30 credits

Degree Core Requirements

1. BUS1100 Roadmap to Success
2. BUS2125 The World of Business
3. MKT2100 Marketing Fundamentals
4. BUS2150 Introduction to Business Law
5. BUS2200 Principles of Management
6. ACC2100 Financial Accounting
7. ACC2200 Managerial Accounting and Cost Analysis
8. BAN2100 Data Analytics
9. AIA2100 Introduction to AI
10. ECO 2100 Principles of Macroeconomics
11. ECO 2150 Principles of Microeconomics
12. HRM2100 Managing People Resources
13. BUS2250 Business Career Branding for Success
14. BUS4200 Applied Leadership
    Prerequisite: BUS2200
15. BUS2100 International Business and Culture

Degree Core Courses Total:  45 credits

Business Electives

Select 10 courses from the course options listed below.

1. HRM3150 Compensation and Benefits
2. HRM4250 Strategic People Operations
3. MKT2150 Digital Marketing Fundamentals
4. DTF2100 Fundamentals of Digital Transformation
5. MKT2200 Content Marketing and Social Media
6. ACC3250 Auditing and Assurance Services
7. ENT2100 Introduction to Entrepreneurship
8. FIN2100 Fundamentals of Financial Manageent
9. FIN3150 Corporate Finance and Investment Analysis
10. FIN3200 Corporate Tax Strategies
11. PRO3200 Project Management
12. HRM2200 Staffing and Development
13. BUS2300 Organizational Relationships
14. MKT3251 Marketing Strategy and Planning

Degree Core Courses Total:  45 credits

Specialization Electives

Learners will choose 4 courses from the following list of electives. Electives labeled with a specialization will earn the learner credit towards that specialization. 

1. MKT3251 Marketing Strategy and Planning
2. MKT3252 Marketing Channels, Tactics, and Management
3. MKT3253 Digital Advertising and Search Engine Optimization
4. MKT4100 Digital Marketing Analytics
5. MKT3253 Digital Advertising and Search Engine Optimization
6. ENT2150 Product and Marketing Skills for Founders
7. ENT3200 Technical Skills for Non-Technical Founders
8. ENT4250 Founders, Financing, and Legal
9. AIA2100 Introduction to AI
10. BAN3200 Machine Learning and Predictive Analytics
11. AIA 3200 Foundations of Robotics and IoT
12. AIA 3250 Fundamentals of Cybersecurity
13. BAN2100 Data Analytics
14. BAN3200 Machine Learning and Predictive Analytics
15. BAN4150 Data Analysis and Visualization
16. AIA2100 Introduction to AI
17. PRD4250 Agile Leadership
18. SCM2100 Introduction to Supply Chain Management
19. BUS2151 Business and Culture in China

Learners with a 3.2 or higher Cumulative GPA can take up to 4 of the following graduate-level courses, which will satisfy the learner's BBA elective credits and earn the learn credit towards a Nexford graduate degree: 

1. GBL6850 Art of Communication
2. MKT6080 Marketing Strategy
3. ACC6050 Accounting and Financial Reporting
4. BUS6130 Corporate Sustainability
5. AIA6550 Data Sciences for Decision-Making
6. AIA6650 Robotics and Automation
7. AIA6600 Artificial Intelligence

Elective Courses Total: 12 credits

Total Degree Program: 120 credits

Specialization Requirements

Leaners who wish to earn one or more specializations should take the courses listed below for the specialization. Note that some of these courses are part of the Degree Core requirements or Business Electives, allowing learners to earn multiple specializations within their BBA requirements with no additional coursework.